Management

Previously, Roger Hardy was CEO and Co-Founder of Coastal. Under his leadership, the company became the leading North American online eyewear retailer and manufacturer in just a few short years, a triumphant achievement for the entire team. Founded in 2000, Coastal was acquired by Essilor Group Canada Inc. ("Essilor") in 2014.

Sabrina has 19 years of experience in the finance space. Previously, she was a Managing Director and Portfolio Manager at Goldman Sachs Investments Partners (“GSIP”) in New York where she managed a portfolio of private growth investments for GSIP. Sabrina is a CFA charterholder.

Joseph brings 22 years of experience leading organizations at Amazon and Procter & Gamble. Previously, Joseph was General Manager of Retail at Amazon where he managed a multi-billion dollar division. Prior to Amazon, Joseph had a 14-year career at Procter & Gamble with assignments in Cincinnati, Boston, Shanghai, and Toronto.

Previously, Arshil was CEO, CTO, and founder of LD Vision Group Inc. (“LD Vision Group”), a leading online retailer of contact lenses built on a custom tech platform that was unparalleled in the eyecare industry in terms of automation and efficiency. Arshil has 18 years of experience with building technology platforms in the optical industry. He manages all facets of technology and project development across the organization.

Rob joined KITS in 2020 where he led the Direct-to-Consumer Division as the CMO. Rob's contributions achieved record revenues and customer growth, and have led to his new appointment as CIO where he will build out and lead our data and information team. Rob brings over 13 years of experience at Dyson Canada, EyeBuyDirect, and Clearly Contacts Ltd.

Stefan joins us from Match Group, Inc., where we led the global marketing function for the Plenty of Fish banner. He previously served in progressively senior marketing positions across consumer brand companies including Visa, Kraft Heinz, and EA Sports.

Tai brings 20 years of experience building world class brands through sales, operations, and general management, from Red Bull to Dyson to Evo Car Share. Prior to joining KITS, Tai was Head of Evo Car Share and oversaw the company’s growth and expansion from 2016 to 2022.