KITS Eyecare (TSX: KITS) is transforming how people access vision care. We’re focused on the customer of today, building a better experience from end to end. Our vertically integrated business model allows us to deliver high-quality eyewear at a fraction of traditional retail prices, offering exceptional value to our customers while driving strong financial performance. With a proven leadership team and momentum that far outpaces the industry, KITS is setting a new standard in optical.
Key Reasons to Invest
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Building for the Customer of Today
In 2023, Millennials became the biggest demographic in North America. Millennials are now 29-44 years old and in their prime optical years. We believe they will drive the optical category for the next 10-15 years. These customers expect convenience, speed, and quality, which is exactly what KITS delivers. Customer satisfaction is core to everything we do, reflected in high Net Promoter Scores and successful loyalty programs like KITS+ and the KITS Loyalty Program. Approximately 60-65% of quarterly revenue comes from returning customers, reflecting the strength of the brand and customer relationships.
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Removing 90% of the Waste
The traditional optical industry is slow, expensive, and inefficient. KITS was founded on a simple but powerful hypothesis: eliminate 90% of the waste and pass the savings along to customers. By owning and operating a state-of-the-art optical lab, KITS maintains full control over the production process. This vertical integration ensures faster delivery times, cost efficiencies, and consistent product quality, contributing to strong margins and a superior customer experience. KITS harnesses the power of advanced data analytics and AI to personalize the shopping journey, optimize inventory, and enhance customer retention.
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Growing at 10x Rate of Industry
While the North American Optical Category grew at 2.7% in 2024, KITS is scaling at over 10x that pace. For 12 consecutive quarters, KITS has averaged a 30% quarterly growth. With a focus on simplifying eyecare and providing a seamless customer experience, KITS is well-positioned to continue gaining market share.
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Experience Matters
KITS is led by a team of proven operators with deep expertise in optical and e-commerce. Co-Founder and CEO Roger Hardy built Coastal Contacts into one of the world’s largest online eyewear retailers before its acquisition by Essilor. Co-Founder and COO Joseph Thompson brings global operating experience from Amazon and Procter & Gamble. CTO Arshil Abdulla, who joined through the acquisition of LD Vision, leverages over 22 years of experience developing technology platforms in the optical space. SVP of Finance, Ibrahim Kamar, was the former CFO at Coastal, leading its IPO on the NASDAQ in 2012. Together, they drive innovation, operational excellence, and long-term value creation across the KITS Team.
The KITS Story: A Vision for Change
KITS Eyecare started on the shores of Kitsilano Beach in Vancouver with a bold idea: to make eyecare easy. Co-founder Roger Hardy, a pioneer in the online optical industry, had already transformed how people bought eyewear. Together with Joseph Thompson, they set out to challenge the status quo once again.
Recognizing the barriers of traditional retail, from high prices to limited access, they built KITS as a digital-first platform, offering a vast selection of glasses, contact lenses, and prescription eyewear. Through cutting-edge technology and a vertically integrated model, KITS empowers customers to get the eyewear they need without compromising on quality or convenience.
With our state-of-the-art optical lab in Vancouver, every pair of glasses is crafted with care and precision. Our vertically integrated model means we control every step, ensuring exceptional quality and fast delivery. Whether it’s a pair of stylish frames or the latest in contact lenses, KITS makes clear vision convenient and affordable.
Today, KITS stands as a trusted brand, having served millions of customers across North America. We remain driven by the belief that everyone deserves access to high-quality vision care. For investors seeking a growth-oriented company with a clear mission and strong fundamentals, KITS represents an opportunity to be part of a transformative story in digital eyecare.
Welcome to KITS. Where clear vision is just a click away.